基于SWOT分析的金寨红色旅游发展对策研究  

Study on the Development Countermeasure of Red Tourism in Jinzhai County Based on SWOT Analysis

作　　者：张鑫[1] 林健[1] 戚筱雯[1] 束传伶[1] 

机构地区：[1]合肥工业大学管理学院,安徽合肥230009

出　　处：《皖西学院学报》2009年第2期82-86,共5页Journal of West Anhui University

基　　金：安徽省优秀青年科技基金项目(08040106907);合肥工业大学博士专项基金(110-035034)

摘　　要：运用SWOT分析方法,对金寨县红色旅游发展的优势、劣势、机会和威胁进行了综合分析,认为金寨虽然红色旅游资源丰富,但也存在诸如资源缺乏整合,产品单一、手段单调,对红色革命精神的科学凝练和升华不够,宣传力度不够等一系列问题,并对金寨县红色旅游业的进一步发展提出了相应的对策和措施。This article uses the SWOT analysis method to analyse the strength, the weakness, the opportunities and the threats of the red tourism in Jinzhai County. Although the red tourism resources of Jinzhai County were very rich, but some problems existed, such as the resources were short of entire arrangement, the products were simple, the lever was single, the red revolutionary soul was short of the scientific coagulate. And the corresponding countermeasures for the further development of the red tourism were given.

关 键 词：SWOT分析 红色旅游 发展对策 金寨县 

分 类 号：F592.7[经济管理—旅游管理]