重大新闻事件报道对打造媒体影响力的启示——以湖南卫视为例  

Enlightenment for Media Gaining Influence from News-reporting on Great Incident——Example as Hunan Satellite TV

作　　者：罗卫光[1] 陆军[1] 

机构地区：[1]湖南第一师范学院,湖南长沙410011

出　　处：《湖南人文科技学院学报》2009年第1期87-90,共4页Journal of Hunan University of Humanities,Science and Technology

基　　金：2007年度湖南省哲学社会科学基金项目(07YBA064)阶段性成果

摘　　要：中国媒体在重大新闻事件报道中取得了突破,其中湖南卫视的表现尤为引人注目。该台以"娱乐崛起"、"娱乐立台",在冰灾、地震等重大事件面前,迅速实现"新闻转向",然而客观来看,常态新闻报道并不是该台的强项。重大事件频发促使我们重新思考媒体的社会责任,这是传媒影响力之源。在新的形势下,主流媒体要实现高端崛起,就必须打造健康向上的社会影响力,必须坚持咬定"新闻"不放松。Chinese media make great success in reporting impotant news incident, such as Hunan TV. It roses abruptly on TV Program for entertainment, and depends on such program. But when such disasters as ice freezing and earhquake broke out, it turn to news reporting. Objectly, it does little good in everyday news-reporting. We are urged to think over the social responsibility of media because great incidents break out frequently nowdays, it is the souce of media influence. Under new conditions, mainstream media should gain good social influnce power to make success in higher grade competition, and pay more attention to news-reporting.

关 键 词：重大新闻事件 影响力 新闻立台 

分 类 号：G229.27[文化科学]