我国老年报刊如何满足读者需要  

A Discussion about how the Newspapers and Periodicals for Seniors Satisfy Their Reading Public

作　　者：刘波维[1] 

机构地区：[1]绵阳师范学院党委宣传部,四川绵阳621000

出　　处：《绵阳师范学院学报》2009年第4期131-133,共3页Journal of Mianyang Teachers＇ College

摘　　要：我国最新的人口统计结果显示,目前我国老年人群数目庞大,我国已进入老龄化社会。经过三次大的报业整顿后,我国老年报刊逐渐走向市场,参与市场竞争。本文在分析我国老年报刊受众发生巨大变化的基础上探讨了它们如何从读者的身体、心理特征以及人生经历和受教育程度方面来满足读者的需要。The latest population statistics has shown that the number of aged seniors has been greatly increased and China has already become an aging society. After three countrywide reforms on media industry, newspapers and periodicals for seniors have to make their own living in the market competition and their reading public has also changed a lot. This paper has discussed about how the newspapers and periodicals for seniors satisfy their reading public, suggesting that such aspects as the senior readers＂ psychical conditions, psychological conditions, life experience and educational background should be put into consideration.

关 键 词：报刊整顿 读者群 媒介 读者偏好 

分 类 号：G216[文化科学—新闻学]