高校体育产业的市场定位及发展策略  

The Market Positioning and Sports Industry Strategy at College

作　　者：吴兆红[1] 

机构地区：[1]徐州师范大学体育学院,江苏徐州221009

出　　处：《河北体育学院学报》2009年第3期30-32,共3页Journal of Hebei Sport University

摘　　要：从分析高校体育产业发展的有利环境入手,具体分析高校在人才培养、场地设施、发展潜力等方面所具有的优势,指出高校体育产业的定位应该以体育培训业为基础,以承办体育赛事为主导,以体育用品研发销售为辅助。并据此提出充分挖掘高校体育产业发展形式、多校联合、整合人力资源、加强与企业合作及建立高校体育联赛制度等发展策略。The writer made an analysis on the favorable circumstances of colleges and universities to develop sports industry, especially the advantages in talent training, facilities and venues, development potential, etc. It was pointed out that we should take the sports training as a foundation, undertake sport events as a leading and sports goods development and sale as a supplementary in order to develop the college sports industry. The paper pointed out the development strategy on the colleges sports industry： tapping comprehensive development patterns on the college sports industry, multi-college collaboration development, integrating the human resources, establishing sports league system and strengthening cooperation with enterprises.

关 键 词：高校体育产业 市场 优势 定位 

分 类 号：G80-05[文化科学—运动人体科学]