农村居民体育消费现状及影响因素分析——以河北省为例  

Countryside Resident Sports Expense Present Situation and Influencing Factor Analysis——Take Hebei Province as an Example

作　　者：赵小林[1] 

机构地区：[1]河北经贸大学体育部,河北石家庄050061

出　　处：《乡镇经济》2009年第5期38-40,共3页Rural Economy

基　　金：河北省科学技术研究与发展课题(054572224);河北省教育厅2006年科学研究计划(SZ060514)

摘　　要：运用问卷调查法、文献资料、调研等方法,对河北省农村居民的体育消费状况进行调查研究。结果显示,河北省农村居民体育消费动机呈现多元化特征,居民因实际收入、闲暇时间和健身场地设施等影响,体育消费水平较低,实物型体育消费品有着较好的市场潜力。Using methods and so on questionnaire survey procedure, literature material, investigation and study, conduct the investigation and study to the Hebei Province countryside resident＇s sports expense condition. The result showed that because the Hebei Province countryside resident sports consumer motivation presents the multiplex characteristic, the resident influences and so on real income, leisure time and fitness location facility, the sports consumption level is low, the material object sports consumable has the good market potential.

关 键 词：体育消费 农村居民 影响因素 

分 类 号：F323.8[经济管理—产业经济]