户外漂流游客体验的实证研究——以虹口自然保护区漂流为例  

An Empirical Research on Tourists Experience in Outdoor Whitewater Drifting

作　　者：付业勤[1] 田言付[1] 佟彬[2] 

机构地区：[1]海南大学三亚学院旅业管理分院,海南三亚572000 [2]西南财经大学统计学院,四川成都610074

出　　处：《北京第二外国语学院学报》2009年第5期81-90,共10页Journal of Beijing International Studies University

摘　　要：漂流是一种极具挑战性和参与性的户外冒险游憩活动,近年来在国内发展迅速,具有广阔的市场前景。本文在文献综述的基础上,通过预调查和信、效度分析,建构了漂流活动游客体验问卷,在对样本进行正式调查之后,明确了各体验项目在游客心目中的重视与满意程度,将漂流活动的游客体验分成"漂流设施"、"配套服务"、"基础设施"、"漂流服务"和"自然条件"5个构面;最后通过配对样本T检验和IPA法,对游客体验的重视和满意程度进行分析,发现两者具有较大差异,找出了游客体验项目中的优势、劣势、机会与威胁,供有关部门参考。Whitewater drifting is a provocative, soul-stirring and participative outdoor adventure recreation activity that has broad market prospects with the rapid development in recent years. Based on a review of related literature, through pre-survey, reliability and validity analysis, a questionnaire was developed and distributed to whitewater drifting tourists after the actual experience. This research found different order of every importance and performance item about tourists＇ experience in the eyes of tourists. Five elements of Whitewater drifting tourist＇s recreational experience psychologically were defined by factor analysis, and ultimately named as facilities for drifting, adequate and systematic service, infrastructure, and service for drifting, as well as environmental conditions. At last, this research introduced Paired-samples T Test and Importance Performance Analysis （IPA） to analysis the differences between importance and performance items, discovered there were Significant differences, and put forward strengths, weaknesses, opportunities and threats in tourists experience items to enterprises and local government.

关 键 词：漂流活动 游客体验 重要-表现程度分析法 

分 类 号：F59[经济管理—旅游管理]