国际化营销背景下的农药产品包装设计  

The Packaging Design of Pesticides under the Background of International Marketing

作　　者：张利丽[1] 李广领[1] 张婷婷[1] 

机构地区：[1]河南科技学院,河南新乡453003

出　　处：《安徽农业科学》2009年第15期7310-7312,共3页Journal of Anhui Agricultural Sciences

基　　金：河南省社科联项目(SKL-2008-376);河南科技学院大学生创新基金项目(20080312)

摘　　要：从一般性商品的角度对产品的概念出发对现代包装的含义和作用进行了深化,并在包装设计的艺术性的基础上分别从设计方法学、设计定位和设计的文化性方面重点分析了国际化农药营销背景下,现代农药产品包装设计应考虑的问题,并结合实际工作情况指出了具体运用时的切入点和应注意的问题。From the angel of genera commodities, starting from the concept of products, the meaning and function of modem packaging were deeply studied. Based on the artistry of packaging design, the problems in the packaging design of of modem pesticides were emphatically analyzed from three aspects of the design methodology, the design orientation and the cultural characteristics under the background of international pesticides marketing. Combining with the actual working situations, the cut- in points and problems in the concrete＇implement were pointed out.

关 键 词：现代农药 包装设计 营销国际化 艺术性 

分 类 号：TQ450.1[化学工程—农药化工]