基于仿真技术的连锁零售企业配送中心布局决策模型  

Decision-making model of distribution centers location based on simulation-tool for chain retail enterprises

作　　者：郑海鳌[1] 陈智民[2] 尤建新[1] 

机构地区：[1]同济大学经济与管理学院,中国科技管理研究院,上海200092 [2]深圳大学管理学院,深圳518060

出　　处：《系统工程理论与实践》2009年第5期17-26,共10页Systems Engineering-Theory & Practice

基　　金：上海市科学技术委员会重大项目(06DZ22924);上海市重点学科建设项目(B310)

摘　　要：合理的配送中心布局可以大大降低企业的物流营运成本和提高物流系统的运营效率.从零售业连锁经营和配送中心本质特征分析入手,将连锁零售企业的配送中心布局决策问题界定为以设施成本、物流成本和快速反应能力等多重子目标达到最优的多目标多配送中心选址问题.在对影响配送中心选址布局的因素进行定性分析和定量分析的基础上,运用蒙特卡罗静态仿真进行成本分析和Arena动态仿真进行响应时间分析相结合的方法构建了多目标多配送中心布局决策分析模型,并采用AHP和TOPSIS相结合的综合评价方法分析相关指标和数据来确定最优方案.最后,以一家大型连锁超市作为研究算例,以珠三角地区作为布局分析区域,构建实物模型以验证决策模型的科学性和有效性.A rational distribution center location can greatly reduce the cost of construction and operation for the chain commercial company. Based on the analysis of the essential characteristics of retail chain business and distribution center, the distribution centers location problem of chain retail enterprises is regarded as a multi-objective multi-distribution center location problem which requires the multiple objectives of facilities costs, logistics costs and ~a rapid response capability to be optimized at the same time in the article. On the basis of the qualitative and quantitative analysis of the factors influencing the location of distribution center, it constructs a decision-making model of multi-object and multi-distribution centers location based on combining the static simulation of Monte Carlo used for cost analysis with dynamic simulation of Arena used for response time analysis. Then, it adopts the ideas of the comprehensive factor evaluation methods of AHP and TOPSIS to evaluate the related indicators and data. The optimum scheme can be found out. Finally, a chain supermarket enterprise is taken as a case study, the Pearl River Delta as a target area, and an implemented simulation model is constructed to verify the scientificity and validity of the decision-making model.

关 键 词：连锁经营 配送中心 布局决策 静态仿真 动态仿真 

分 类 号：F253.4[经济管理—国民经济]