创名牌服装产品策略研究  

The Research on the Strategy of EastablishingFamous Brand Clothing Products

作　　者：邵焱[1] 钱慧敏[1] 

机构地区：[1]郑州纺织工学院工商管理系

出　　处：《郑州纺织工学院学报》1998年第2期10-13,30,共5页Journal of Zhengzhou Textile Institute

基　　金：河南省重大科技攻关项目

摘　　要：分析了目前国内服装市场以及服装企业产品策略现状，提出中原地区创名牌服装的产品策略应以女性职业时装为前期目标，提高品牌文化含量，重视无形性产品，继而进行品牌延伸，向职业装名牌发展，并阐述了目前制约中原地区女性职业装发展的几个主要因素。This paper analyzes the present clothing market and the tactics of clothing products at home, and puts forward the tactics of establishing famous brand of clothing in Central China with the women professional clothing as its proceeding target to increase its cultrure contents, to put stress on the intungible products and to make the brand extending to the professional clothing brand. It also deals with some main factors restraining the development of women professional clothing in this part of the country.

关 键 词：服装 产品 名牌策略 服装工业 市场 

分 类 号：F407.865[经济管理—产业经济]