改进的证据理论评价电子商务系统绩效的研究  

To Study on Performance Evaluating of EC System Based on FBF Method

作　　者：章蕾[1,2] 许健[1] 

机构地区：[1]合肥学院管理系,合肥230046 [2]合肥工业大学管理学院,合肥230009

出　　处：《价值工程》2009年第6期114-117,共4页Value Engineering

基　　金：合肥学院2008年度自然科研发展基金资助项目(08KY007ZR)

摘　　要：给出了一种评价电子商务系统绩效的新方法。运用企业关键因素模型和层次分析法的思想,设计一组用以评价企业电子商务系统绩效的指标,并将这些指标运用改进的证据理论方法评价系统绩效,通过算例验证其可行性。该评价方法克服了常用的专家评价法、模糊评价法等在权重不确定性问题上的不足,为综合评价电子商务系统绩效提供了新途径。This paper presents a new method for the performance evaluation for the e-commerce systems. With the model of CKF, a range of indexes combining with FBF method is designed to evaluate the performance of EC. And an example was used to validate its feasibility. The method overcomes the shortages of expert evaluation, fuzzy evaluation and so on exist in quality of establishment, expense, the ability of growing and level of performance and provides a compositive estimating way for the performance of EC system.

关 键 词：电子商务系统 绩效评价 证据理论 基于证据推理的反馈式调整权重算法(FBF) 

分 类 号：F724.6[经济管理—产业经济]