产品创新设计由“私人化”到“公众化”转化的思考  

Consideration on Transformation of Product Innovative Design from Individual to Public

作　　者：周晓江[1] 潜铁宇[2] 刘星[2] 

机构地区：[1]中国计量学院,杭州310018 [2]南昌大学,南昌330029

出　　处：《包装工程》2009年第6期124-126,共3页Packaging Engineering

摘　　要：创造性的设计活动不管是团队的行为还是个人的行为,相对于全社会来说其起源都是"私人化"的。然而,这些"私人化"的活动产生的结果都存在着"私人化"向"公众化"转化的可能。从价值趋向、潜在愿望、从众心理、时代特征等几个方面分别阐述了关于"创新产品"的另类含义。从而提出产品创新的过程其实就是"私人化"向"公众化"转化过程中的优选活动。The creative design activity, whether team behavior or personal behavior, all originated from individual comparing with the whole society activity. But these private activities all might cause individual turn to public. The other meaning of product innovation was expounded from value orientation, potential wish, mass-following psychology, and time characteristics. It was concluded that the process of product innovation is the same as the preferential activity from individual to public in fact.

关 键 词：私人化 公众化 创新 转化 

分 类 号：TB472[一般工业技术—工业设计]