解析汉字的独特性在标志设计中的应用  

Analysis of the Application of Uniqueness of Chinese Character in Logo Design

作　　者：万桂香[1] 常春梅[2] 

机构地区：[1]聊城大学,聊城252059 [2]安徽财经大学,蚌埠233030

出　　处：《包装工程》2009年第6期195-196,共2页Packaging Engineering

摘　　要：探讨汉字与标志设计的共通之处,分析汉字应用于标志设计的重要意义,从表意、造型、图案等方面来分析汉字的独特性在标志设计中的应用,让抽象的汉字艺术在现代设计中产生更大的魅力,并让标志设计有了更广阔的发展前景。The commonness between Chinese character and logo design was discussed and the impor tance of the application of Chinese character in logo design was analyzed. The application of the uniqueness of Chinese character in logo design was analyzed from the aspects of ideogram, modeling, and pattern. The purpose was to promote the application of attractive and abstract Chinese character in modern design, so as to improve logo design.

关 键 词：汉字 标志设计 表意 造型 

分 类 号：H123[语言文字—汉语] J524.1[艺术—艺术设计]