国外品牌滑雪器材企业在我国运营研究  

The Study on the Operation in China of the Foreign Brand Ski Equipment Enterprises

作　　者：唐云松[1] 

机构地区：[1]黑龙江大学体育部,黑龙江哈尔滨150080

出　　处：《北京体育大学学报》2009年第4期34-37,共4页Journal of Beijing Sport University

基　　金：2008年黑龙江省哲学社会科学研究规划项目(项目编号:08B037)

摘　　要：滑雪器材生产及经销在滑雪产业链中占有较大比重明显,其对产业的有较大带动作用。通过对滑雪产业、滑雪器材现状及对滑雪器材经销商对滑雪市场的培育得出,国外品牌滑雪器材企业运用建立稳定管理和营销队伍、滑雪产品自身的优化、滑雪产品营销渠道建设、滑雪产品品牌推广、门户网站网络营销方式等措施开拓市场,得到拥有自主知识产权产品是前提、品牌运营是根本保障的启示,从而更好的促进我国滑雪器材行业全面、协调、可持续发展。Ski equipment production and distribution play a significant role in the ski industry chain. Through analyzing the status quo of the ski industry and the ski equipment and the role of the ski equipment dealers, we know the foreign brand ski equipment enterprises are how to establish a stable management and marketing teams, optimize their own products, build Ski product marketing channels, promot the ski production brand and maket by the portal network.. Get their own intellectual property rights is a prerequisite for the product, brand operations is the fundamental guarantee of the Enlightenment, The above measures give us an inspiration so as to better promote the development of China＇ s ski equipment industry in a comprehensive, coordinated and sustainable way.

关 键 词：滑雪器材 滑雪产业 运营 品牌 

分 类 号：F426.8[经济管理—产业经济] G863.1[文化科学—体育训练]