晋中民俗文化旅游开发的SWOT分析  

A SWOT Analysis on the Development of Jinzhong's Folk Cultural Tourism

作　　者：周柳华[1] 李中建[2] 

机构地区：[1]山西财经大学旅游管理学院,山西太原030031 [2]晋中学院旅游管理学院,山西晋中030600

出　　处：《科技情报开发与经济》2009年第15期111-112,共2页Sci-Tech Information Development & Economy

摘　　要：民俗文化旅游作为一种高层次的旅游产品,已成为晋中旅游开发的重点之一。采用SWOT分析法,分析了晋中民俗文化旅游开发的优势、劣势、机会以及威胁,旨在了解晋中民俗文化旅游发展的现状,从而抓住机遇,制定科学规划,促进晋中旅游业的可持续发展。Folk cultural tourism, being as a kind of high-level tourism product, has become one of the keys of the development of Jinzhong＇s tourism. By using the SWOT analysis, this paper analyzes the strengths, weaknesses, opportunities and threats of the development of J situation of the development of Jinzhong＇s folk inzhong ＇ s folk cultural tourism for the purpose of understanding the current cultural tourism and thus seizing the opportunities, formulating scientific plans, and promoting the sustainable development of Jinzhong＇ s tourism.

关 键 词：民俗文化旅游 SWOT分析 旅游资源开发 晋中市 

分 类 号：F590.3[经济管理—旅游管理]