洗衣粉市场发展趋势  

Development trend of powdered detergent market

作　　者：姜姗 

机构地区：[1]环球咨询网,北京100720

出　　处：《日用化学品科学》2009年第6期5-8,共4页Detergent & Cosmetics

摘　　要：介绍了外资洗衣粉市场以及国产洗衣粉市场的发展概况。对目前国内洗衣粉市场的各品牌占有率进行了分析。指出,随着我国洗涤剂行业的发展,洗衣粉市场呈现出饱和的市场态势,竞争日趋白热化。目前我国洗涤剂企业将面临破产、兼并、重组和转向的命运。各洗衣粉厂家应不再局限于洗衣粉市场,应不断拓展日化相关产品,实行多业并举来抵御风险,建立起洗衣粉强大的销售网络,扩大高附加值产品的销售。The market situations of foreign brand powdered detergent as well as domestic brand ones were introduced. The domestic market shares of each brand powdered detergent were analyzed. Currently, the powdered detergent market showed a saturated situation, and the competition has become white - hot with the development of Chinese detergent market. Now, the detergent enterprises are faced with bankruptcy, annexation, restructure and diversion. They should expand the relative product, realize the development of more industries to resist the risk, build the powdered detergent sales network, expand the sales of extra value products, but no longer to limited to the powdered detergent market only.

关 键 词：洗衣粉 竞争 市场 动向 

分 类 号：TQ649.2[化学工程—精细化工]