头发护理品市场  

Hair care market

作　　者：王谦[1] 

机构地区：[1]广东轻工职业技术学院,广东广州510300

出　　处：《日用化学品科学》2009年第6期41-46,共6页Detergent & Cosmetics

摘　　要：概述了头发护理品市场的发展状况。在过去的几年中,香波、调理剂及染发剂这些大众护发品市场一直在蹒跚而行。在大众头发护理品领域,美容院的护发品销售情况要稍好一些,但也受到来自超市香波和调理剂等销售的冲击。染发不再被当作是一种奢侈消费而成为一种必然。头发的色泽随时尚而变化,头发色泽的变化趋势是看上去优雅、经典而不过火的自然色调。随着市场需求的增长,护发品生产商不仅将香波和调理剂系列扩展到能满足特殊的染发和头发调理的需求,而且还扩展到不同性别和不同年龄的需求。当前,染发已不仅局限于女性,越来越多的男性也开始染发来保持年轻的容貌。The development situation of hair care market was related. In mass, shampoo, hair conditioning and hair dying these three hair care categories were rather limp during the past year. Salon products did slightly better, but will sales take a hit if customers head to the supermarket for shampoo and conditioner. Color is no longer just an individual luxury, it is a necessity because it is work related. Hair color is like fashion, it is always changing with trends. Color trends moving forward are going to be natural shades that look elegant, classic and not overdone. With the demand increase of the market, hair care manufacturers are also expanding the shampoo and conditioner category with products that address not only specific colors and conditions, but gender and age too. Now, color isn＇ t just for women. More men are turning to salon and at - home products to keep a youthful appearance.

关 键 词：护发用品 染发剂 烫发剂 定型剂 创新 市场 

分 类 号：TQ658.3[化学工程—精细化工]