新休假制度对“黄金周”旅游客流的影响及其政策意义——来自国家假日办重点监测景区的证据  

The Impact of New Holiday Institution on the Tourist Flow during "Golden Week" and Its Significance——Evidence from the Key Scenic Areas Monitored by National Holiday Office

作　　者：李飞[1,2] 

机构地区：[1]佛山科技学院旅游系,广东佛山528000 [2]上海财经大学国际工商管理学院,上海200433

出　　处：《旅游学刊》2009年第6期12-18,共7页Tourism Tribune

摘　　要：关于新休假制度对旅游客流产生影响的推测,人们众说纷纭,实际运行中产生的问题也不断见诸新闻报道,但目前尚缺乏学术上严格的实证。利用国家假日办106个重点监测景区连续4年的数据,文章研究发现:(1)"五一"黄金周被缩短为3天,但其景区荷载率与往年相比并无变化;(2)"五一"黄金周的缩短,使被抑制的远程旅游需求在国庆黄金周释放出来,造成2008年国庆黄金周景区荷载率达到新的高峰值;(3)通过缩短"五一"大长假,增加3个小长假,平抑国庆黄金周长假出游高峰的预期目标没有达到。结合研究结论,文章认为应该恢复"五一"长假并与"带薪假期"共同存在,形成互补,以利于满足居民对长距离旅游的固有需求,也有利于减少集中出游产生的负面影响。As opinions vary, no unanimous conclusion can be drawn about the impact of new holiday institution on the tourist flow. Newspapers have been constantly carrying the news about the problems in the actual execution. But so far we lack any strict empirical study academically. By using the data collected from 2005-2008 about 106 key monitoring scenic areas by National Holiday Office, the study finds： 1. ＂May Day Golden Week＂ has been shortened to three days, but compared with the past, no changes occur in terms of loading ratio in scenic areas. 2. The shortening of ＂May Day Golden Week＂ has enormously increased the needs of long-distance travel during ＂National Day Golden Week＂, which resulted in the new height of loading ratio in scenic areas during 2008 ＂National Day Golden Week＂. 3. The goal of smooth tourist flow during ＂National Day Golden Week＂, has not been achieved by shortening ＂ May Day＂ holidays and adding three holidays for Chinese traditional festivals. The paper holds the view that ＂May Day＂ long holidays should be restored and co-exist with ＂holidays with pay＂. This will be conducive to the needs of the residents for long-distance travel and reducing the negative influeuces arising from concentrated travel.

关 键 词：新休假制度 黄金周 旅游客流 景区荷载率 

分 类 号：F592[经济管理—旅游管理]