院士媒介素养调查  

A survey on the media literacy of academicians

作　　者：詹正茂[1] 舒志彪[1] 

机构地区：[1]中国科学院科学时报社中国科学传播研究所,北京100190

出　　处：《科学学研究》2009年第6期826-831,共6页Studies in Science of Science

摘　　要：通过对我国257名中国科学院院士和中国工程院院士的调查,从对大众传媒的接触和关注、对大众传媒的认知和评价、利用大众传媒的行为和态度三个方面探讨了院士的媒介素养。最后,从院士自身、院士工作服务部门、大众传媒和政府相关部门四个方面提出了相关的建议,以更好地促进院士有效利用大众传媒开展科学传播活动等本职工作。This paper has discussed the media literacy of academicians from three aspects which included contacting with mass media, understanding and evaluation of mass media, actions and attitude of using mass media. The research made 257 academicians of Chinese Academy of Science and Chinese Academy of Engineering as its objects and brought forward some suggestions from aspects of mass media and academicians themselves to improve the way academicians take part in science communication activities.

关 键 词：院士 媒介素养 大众传媒 

分 类 号：G644[文化科学—高等教育学]