初游者与重游者行为差异的比较研究  

A Comparative Analysis of First-time and Repeat Visitors' Behavior

作　　者：王斌[1,2] 武春友[1] 李振东[2] 

机构地区：[1]大连理工大学管理学院,辽宁大连116024 [2]大连外国语学院旅游学院,辽宁大连116002

出　　处：《地域研究与开发》2009年第3期68-71,共4页Areal Research and Development

摘　　要：初游者与重游者的行为特征对旅游目的地的经营具有重要的意义,而国内对于两者行为的关注,尤其是其行为差异的实证研究缺乏。在实地调研的基础上,分析了初游者与重游者行为的差异,对比国外相关研究成果,总结出初游者与重游者在人口统计特征、旅行特征等方面的诸多差异,并讨论了我国旅游者中两类人群的特有行为特征,为旅行社及旅游目的地营销提供了有益的依据。An understanding of the differences of first time and repeat visitors is of vital importance in developing effective tourism marketing and management strategies as well as in building travel motivation and decisionmaking theories. However, such research is largely neglected in domestic research cycle. This paper, based on an investigation into the visitors＇ behavior conducted in Dalian City, made a comparative study of the differences of first time and repeat visitors in the context of a comparison and contrast of Chinese and overseas researches. The findings and conclusions could be valuable for travel agencies and destinations marketing.

关 键 词：初游者 重游者 旅游行为 差异 对比 

分 类 号：F590[经济管理—旅游管理]