论媒介融合格局下的文化生产力发展  

The Development Of Cultural Productivity In Media Integration Age

作　　者：孙尧[1] 

机构地区：[1]中国传媒大学媒体管理学院,北京100024

出　　处：《经济问题》2009年第6期49-51,共3页On Economic Problems

摘　　要：文化是一个国家软实力的重要体现。文化生产力是生产力的重要组成部分。文化生产力与文化产业的发展相辅相成。媒介融合的格局为文化产业的发展提供了新的思路,从而也促进了文化生产力的发展。如何在市场经济中发展文化产业,从而推动文化生产力发展,是值得我们思考的课题。首先指出文化生产力与文化产业的关系,其次探讨媒介融合条件下的发展新思路,最后提出发展文化生产力的建议。Culture is an important representative of a country＇s soft power. Cultural productivity is one of the most important components of productivity. Cultural productivity and cultural industry＇s developments are complementary to each other. Media integration provide new developing methods to cultural industry, and promote the development Of cul- tural productivity at the same time. What is worth thinking and discussing is that how to develop cultural industry and cultural productivity in market economy. First point out the relationship between cultural productivity and cultural indus- try, then discuss the new ways of development under media integration condition, at last give some advice of developing cultural productivity.

关 键 词：媒介融合 文化生产力 文化产业 品牌 

分 类 号：F204[经济管理—国民经济]