基于盈利模式与开发模式相匹配的乡村旅游开发研究——以黄山市乡村旅游国家示范区为例  

An Endogenetic Growth View of Rural Tourism Development:A Case of Huangshan National Rural Tourism Demonstration Plot

作　　者：贾跃千[1] 周永广[1] 吴文静[1] 

机构地区：[1]浙江大学管理学院,浙江杭州310058

出　　处：《旅游论坛》2009年第2期238-242,共5页Tourism Forum

基　　金：国家社科基金资助项目"山村旅游业可持续发展问题研究"(08BJY043)

摘　　要：在对以往文献回顾的基础上,基于内生发展的视角,结合黄山乡村旅游国家示范区的开发案例,根据各乡村资源禀赋及开发现状,将其主导盈利模式归纳为4种类型,以此与反映旅游社区成长能力属性的内生式发展、公司化、土地产权流转3类开发模式相匹配,建立起一个盈利模式与开发模式相匹配的理论框架,旨在从更根本的环节解决乡村旅游开发中门票经济、旅游飞地和公地悲剧三大核心问题,为今后乡村旅游开发模式的选用提供更有针对性的指导。The paper applies the development pattern and profitability pattern matching model to the rural tourism development practice. A case of Huangshan national rural tourism exemplary area is studied from the view of the endogenetic growth of the destination community. According to the rural resources, four profitability patterns are proposed to match three management patterns, in order to make up the inefficacy of the existing study on the three core problems, which are the simply tourist-admission economy,the tourism enclave, and the tragedy of the commons.

关 键 词：乡村旅游 盈利模式 开发模式 匹配 

分 类 号：F592.7[经济管理—旅游管理]