比较优势、单位价值和本土企业竞争优势——中国运动鞋产业国际竞争力脆弱性分析  

Comparative Advantage,Unit Value and Competitive Advantage of Local Businesses:A Case Study on the Vulnerability of International Competitiveness of China Athletic Footwear Industry

作　　者：刘林青[1] 周潞[1] 陈晓霞[1] 

机构地区：[1]武汉大学企业战略管理研究所

出　　处：《财贸经济》2009年第6期90-96,共7页Finance & Trade Economics

基　　金：国家社会科学基金(07CJY009);国家自然科学基金资助项目(70772046)

摘　　要：目前,中国运动鞋产业国际竞争力表现脆弱。尽管从传统的竞争力指标看,中国的运动鞋产业国际竞争力非常强,但1/2的贡献来自外资企业,本土企业竞争力相当弱;与此同时,无论是外资还是本土企业都倾向于出口低端产品,且本土的单位价值比外资更低。造成这种结构的深层次原因在于,本土企业被游离在领导品牌商构建的核心价值链之外而被边缘化。因此,在进一步扩大对外开放的同时,积极做大做强本土企业是根本之道。Unexpectedly,the international competitiveness of China athletic footwear industry has been so fragile in recent years.Despite the China athletic footwear industry is very competitive in the world from traditional assessment indicators,half of the competitiveness sources from foreign-invested enterprises and the competitiveness of local businesses is quite weak.Moreover,both foreign -invested enterprises and local businesses tend to export low-end products,and the unit value of the latter is less than that of the former.The essential reason is that local businesses are secluded from the core value chain built by leading branded merchandisers and being marginalized. So we should not only open ourselves wider to the outside world,but also take a more active stance in fostering the competitiveness of local businesses.

关 键 词：全球价值链 产业国际竞争力 运动鞋产业 单位价值 本土企业竞争优势 

分 类 号：F426.86[经济管理—产业经济] F752.6