信息不对称条件下特许权市场的博弈分析  

The Game Analysis of Franchise Right Market under Asymmetric Information

作　　者：史磊[1] 董启锦[2] 

机构地区：[1]中国海洋大学水产学院,山东青岛266003 [2]中国海洋大学青岛学院,山东青岛266300

出　　处：《石家庄经济学院学报》2009年第3期64-67,共4页Journal of Shijiazhuang University of Economics

摘　　要：特许经营是当今世界范围内普遍流行的一种商业模式,然而由于特许权市场是典型的信息不对称市场,被特许人权益受侵害的事件屡有发生。利用博弈模型对特许权市场作一番模拟和研究,分析市场均衡的类型、条件和各方的均衡策略。最后根据模型分析对规范特许权市场运行,促进特许权市场健康发展提出了针对性的建议。Today, franchise is a popular mode in the world. However, because of the franchise right market is a typical market of information asymmetry, the rights and interests of the franchisee are violated frequently. In this paper, the game model is used to analyze the type and condition of market equilibrium and equilibrium strategy of the parties in the franchise right market. At last, based on the analysis of the model, some specific recommendations are put forward for promoting the healthy development of the franchise right market.

关 键 词：特许权市场 信息不对称 博弈 

分 类 号：F721[经济管理—产业经济]