玛尼石旅游商品在三江源地区旅游开发中的前景分析  

The Importance of Tour Merchandise-Mani Stone in Development of Tourism in the Three-Rivers Source

作　　者：邓文[1] 

机构地区：[1]西南民族大学旅游与历史文化学院,四川成都610041

出　　处：《青海师专学报》2009年第4期20-23,共4页Journal of Qinghai Junior Teachers' College

摘　　要：三江源地区拥有丰富的旅游资源,但是由于开发条件差,给旅游行业带来的效益还很有限。本文分析了在现有条件下,以玛尼石为代表的旅游商品的先行开发对当地旅游业整体发展的重要性,并分析了当地玛尼石在文化内涵、开发基础、艺术特色、规模优势等方面具有的竞争优势,提出了通过旅游商品设计、提高品牌建设、销售管理、人才培养等途径提升产品竞争力的发展建议。There are plenty of tour resource in the Three - Rivers＇ source area, where the development of tourism is also thought highly. Because of its disadvantage development situation, the benefit from local tourism is limited. The importance of tour merchan- dise - Mani stone for the local tourism industry is analyzed in the present situation in the following paper. Its competitive advantage is listed and some suggestions of how to improve the competition ability for the tour merchandise are also given.

关 键 词：旅游商品 三江源 玛尼石 

分 类 号：F59[经济管理—旅游管理]