基于消费升级背景下的我国居民体育消费发展趋势的预期分析  

A Study of Trend of Chinese Residents' Sports Consumption under the Background of Upgraded Consumption

作　　者：黄文敏[1] 

机构地区：[1]福州大学体育部,福建福州350002

出　　处：《吉林体育学院学报》2009年第3期7-9,共3页Journal of Jilin Sport University

摘　　要：在居民消费升级背景下,体育消费结构调整和升级也势在必行。文章在对我国居民消费升级特征和趋势分析基础上,对我国居民体育消费发展趋势作出:1)将创造世界上最大的体育市场和体育消费群体;2)体育消费结构进入升级换代的剧变期;3)体育消费形态多样化;4)体育消费心理日趋成熟;5)体育消费政策导向和氛围日益成熟完善等预期分析。As people＇s consumption upgrades,the adjusting and upgrade for sports consumption are imperative trader the situatien.Based on the analyse of characters and trend of upgraded consumption of the residents in China,this paper anticipates the trend of sports consumption of the residents in our country as follows：1 ） the biggest sports market and consuming body will be created;2） the structure of sports consumption will come into an upheaval stage of upgrade and renewal;3） the form of sports consumptien will be diversified;4） people＇ s mind of sports consumption will grow up day by day;5） the policy and atmosphere on sports consumption will increasingly be improved.

关 键 词：升级 体育消费 趋势 预期 

分 类 号：G80-05[文化科学—运动人体科学]