构建开封旅游消费市场对策探讨  

Probing into the Solutions to Building Tourism Consumer Market in Kaifeng

作　　者：徐雪[1] 

机构地区：[1]河南工程学院经济贸易系,河南郑州451191

出　　处：《河南工程学院学报（社会科学版）》2009年第2期37-40,共4页Journal of Henan University of Engineering(Social Science Edition)

基　　金：河南省教育厅人文社会科学规划项目(2007-ZX-106)

摘　　要：开封厚重的文化资源为旅游产业的发展奠定了资源基础,但由于受地理环境、经济发展等因素的影响,开封旅游消费市场的构建还不够完善。在郑汴一体化的背景下,构建开封旅游消费市场应集中精力做好旅游文化资源的发掘和整理工作;构建开封旅游购物市场;优化旅游线路,开发休闲旅游项目;以"菊花"为媒,强化旅游促销;加强人力资源的开发,造就一支为旅游消费市场可持续发展服务的人才队伍。As one of the oldest cities in china, basic condition of developing the tourism industry. Kaifeng city has a large amount of culture resource which is the But for the restrictions on geographic conditions and economic growth, the tourism consumer market structure of Kaifeng city is not built well. On the background of the integration development strategy for Kaifeng and Zhengzhou, the construction of consumer market structure of Kaifeng city should pay attention to the development and arrangement of tourism culture resources, building shopping market in Kaifeng city, optimizing the tour itinerary, developing the leisure tourism project, making use of ＂chrysanthemum＂ notability to promote the sales of tourism products, improving human resources exploitation to train a professional team to serve the sustainable development of tourism consumer market.

关 键 词：开封 旅游消费市场 郑汴一体化 

分 类 号：F592.761[经济管理—旅游管理]