旅游供应链最优服务质量决策  

Optimal quality decision in tourism supply chain for package holidays

作　　者：杨树[1] 杜少甫[1] 梁樑[1] 董骏峰[1] 

机构地区：[1]中国科学技术大学管理学院,合肥230026

出　　处：《管理科学学报》2009年第3期37-43,共7页Journal of Management Sciences in China

基　　金：国家自然科学基金创新研究群体资助项目(70821001);国家青年基金资助项目(70801056)

摘　　要：旅游服务质量是旅游业可持续发展的基础保障.研究了由主题公园和旅行社组成的包价旅游供应链中旅行社的最优服务质量决策问题.首先,在给定主题公园服务质量的情况下,得到旅行社的最优服务质量决策.其次,通过分析主题公园的服务质量对旅行社的质量决策的影响,发现主题公园提高自身的服务质量并不一定能够激励旅行社选择高服务质量水平.最后简要讨论了在寡头垄断竞争市场下,旅行社的最优服务质量决策,提出可以通过多个阶段的重复博弈,达到市场均衡.Service quality is the foundational guarantee of tourism sustainability. This paper investigates the optimal decision of service quality in tourism supply chain for package holiday including a theme park and tour operators. The optimal quality decision of the tour operator is firstly represented given the service quality of the theme park. It is also found that the improvement of the theme park＇ s service quality is not necessarily to motivate the tour operator choosing high service quality. Finally, a brief discussion in duopoly quality competition in tour operator market is addressed. The market equilibrium can be reached through a multi-stage repeat game.

关 键 词：旅游供应链 包价游 服务质量 博弈 

分 类 号：N945[自然科学总论—系统科学]