需求波动及预测信息量对企业定价的影响研究  

Study on Influence of Demand Uncertainty and Forecast-information on Duopoly Firms Pricing

作　　者：苏昊[1] 谭德庆[1] 谭伟[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031

出　　处：《运筹与管理》2009年第3期158-161,共4页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(70371045)

摘　　要：为了让双寡头企业在市场需求及预测信息不确定情况下更好地作出科学定价决策,建立了两阶段双寡头企业需求—价格模型,通过动态规划方法以及博弈均衡解的运算,得到了在双寡头企业对耐用品市场需求总量的预测结果与市场需求期望值不对称状况下,双寡头企业两阶段最优定价的差异性变化等结论。In order to let duopoly firms make scientific pricing decisions on the condition that demand of the market and forecast information are uncertainty, we set up a two-period demand-pricing model. Through employing dynamic programming and calculating game equilibrium results, we show that the duopoly firms two-period optimal pricing vary, when the forecast results of the durable goods demand volume is asymmetry with the demand forecast condition.

关 键 词：博弈论 定价 动态规划 耐用品 双寡头企业 

分 类 号：F224.32[经济管理—国民经济] O225[理学—运筹学与控制论]