黑龙江省冰雪旅游发展对策研究  

作　　者：郭伟[1] 王会层[1] 

机构地区：[1]燕山大学经济管理学院,河北秦皇岛066004

出　　处：《黑龙江对外经贸》2009年第6期84-85,共2页Heilongjiang Foreign Economic Relations and Trade

摘　　要：黑龙江省冰雪旅游开发过程中存在同类竞争、低水平重复建设、缺乏本土特色等问题。黑龙江省应立足于冰雪旅游资源优势,结合自身发展规律,加大宣传促销力度,提高科技含量,发挥本地冰雪旅游产品特色,促进黑龙江省冰雪旅游更好更快发展。The ice and snow tourism development in Heilongjiang Province exists the problems of a similar competition, low- level redundant construction, lack of local characteristics and so on. Heilongjiang Province should be based on the ice and snow tourism resources, combine with the law of self- development, increase promotional publicity efforts,improve scientific and technological content and play the local characteristics of the ice and snow tourism products, in order to promote the ice and snow tourism in Heilongjiang Province to develop well and quickly.

关 键 词：黑龙江省 冰雪旅游 资源优势 地方特色 

分 类 号：F590[经济管理—旅游管理]