市场营销专业的发展趋势及对策研究  

Research on the Development Trend of Marketing Program and Countermeasures

作　　者：李蔚娅[1] 薛楠[1] 徐彩苹[1] 

机构地区：[1]北华航天工业学院经济管理系,河北廊坊065000

出　　处：《北华航天工业学院学报》2009年第3期48-50,共3页Journal of North China Institute of Aerospace Engineering

基　　金：北华航天工业学院教研基金项目(ZY-2006-014-Y)

摘　　要：随着我国经济的发展,社会对市场营销人才的需求日益增大,对其要求也日益提高。如何办好高校的市场营销专业,使其适应经济的发展、满足社会的需要,培养出合格的市场营销专业人才,成为当前影响市场营销专业发展的重要问题。With China＇s economic development, the demand of marketing talents is increasing. Running well of marketing programs in high education institutions to meet the needs of economic development and cultivating qualified marketing professionals have become important issues in the development of marketing program.

关 键 词：市场营销 发展趋势 对策 

分 类 号：G642[文化科学—高等教育学]