民族县域旅游节庆游客行为研究及其应用——以第七届桂林恭城桃花节为例  

Visitor's Behavior Research and Application on Tourism Festival in Ethnical County——A Case Study of the 7th Guilin Gongcheng Peach Blossom Festival

作　　者：席宇斌[1] 

机构地区：[1]桂林理工大学旅游学院,广西桂林541004

出　　处：《南宁师范高等专科学校学报》2009年第2期30-33,共4页Journal of Nanning Junior Teachers College

摘　　要：以旅游节庆为载体,可以推动县域旅游的发展,所以对民族县域旅游节庆游客行为进行研究意义重大。以第七届桂林恭城桃花节为个案,通过大量的问卷调查发现:恭城桃花节以桂林市民和广西区内散客为主;与亲朋结伴、单位组织是最主要的游览组织方式;游客参与桃花节主要以观赏桃花为主;游客满意度总体一般。要真正提高民族县域旅游的质量,让游客更多更满意,得进一步探讨有关的游客行为在节庆策划中的应用,从文化挖掘、运作模式、基础设施、市场营销和品牌建设等五个方面进行全方位运筹谋划。Based on the research of the tourist manner in the 7th Peach Blossom Festival of Gongcheng, Guilin, the result of a large number of questionnaires shows that visitors are mainly the independent tourists with their friends, relatives or colleagues from Guilin and the other Guangxi cities, who claims moderate satisfaction. To improve the service quality of tourism and visitors＇ satisfaction in ethnic county, more efforts are needed in further study in visitor＇s behavior and comprehensive plan in all levels.

关 键 词：民族县域 旅游节庆 游客行为 

分 类 号：F592.7[经济管理—旅游管理]