效用空间驱动下的产品在线定制过程研究  

Study of Product On-line Customization Process under the Driven of Utility Space

作　　者：伊辉勇[1,2] 刘伟[2] 

机构地区：[1]重庆科技学院经济管理学院,重庆400020 [2]重庆大学经济与工商管理学院,重庆400044

出　　处：《科技进步与对策》2009年第12期93-97,共5页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70472016)

摘　　要：根据主观效用理论和二元价值结构理论,提出了在线定制产品的效用空间概念,并详细讨论效用空间的内容及产品在线定制过程的实质。针对不同类型的顾客提出其产品在线定制过程的模型,并讨论不同效用空间驱动下顾客在线定制产品的各种选择,最终得出"顾客根据产品在线定制前预期的效用空间大小和产品完成定制后实际效用空间大小来决定在线定制的各步骤"的结论。According to the subjective utility theory and Binary Value theory, the concept of product on-line customization utility space is raised, and the paper discusses the context of utility space and the process of product on-line customization in Details. Against different customers, the course models of product on-line customization are brought forward. The paper discuses various choices under driven of different utility space,and reaches a conclusion, that according to the size of expected utility space before product on-line customization and the size of actual utility space after product on-line customization, customers decide steps of on-line customization.

关 键 词：产品 主观效用 效用空间 在线定制 

分 类 号：F406.2[经济管理—产业经济]