绿色壁垒与农产品国际市场营销  

Green barrier and agricultural international marketing strategy

作　　者：陈蓉[1] 

机构地区：[1]漳州师范学院经济系,福建漳州363000

出　　处：《漳州师范学院学报（哲学社会科学版）》2009年第2期40-43,共4页Journal of Zhangzhou Teachers College:Philosophy and Social Sciences

摘　　要：绿色壁垒是我国农产品出口面临的主要障碍,直接影响到农产品出口企业的生存和发展。从国际市场营销的角度来说,要突破绿色壁垒,农产品出口企业应该树立绿色经营观念、建立绿色壁垒信息系统、实行多元化的目标市场战略、根据消费者需求确定产品定位以及推行绿色营销组合策略。The chief obstacle to the export of agricultural product is the green barrier, which immediately influence to the survival and development of the agricultural export enterprises. From the international marketing point of view, to break through the green barrier, agdculaual product Export enterprise should set up the green management idea, establish the green barrier information system, implement multiplex target market strategy, according to consumer demand for product position, and carry out green marketing combined strategy.

关 键 词：绿色壁垒 农产品 国际市场营销 

分 类 号：F746.11[经济管理—国际贸易]