电子商务中的信任危机与应对策略  

Trust crisis in electronic commerce and its countermeasures

作　　者：张凯冰[1] 李晓燕[2] 

机构地区：[1]辽宁工程技术大学教务处,辽宁阜新123000 [2]华北煤炭医学院,河北唐山063000

出　　处：《辽宁工程技术大学学报（社会科学版）》2009年第4期365-367,共3页Journal of Liaoning Technical University(Social Science Edition)

摘　　要：虽然电子商务促进了中国商务贸易事业的快速发展,但网络信任危机影响到电子商务的更进一步的发展,存在着互联网安全技术发展滞后、网络信息的真实性、相关法律法规不健全以及网络交易中支付安全等问题,分析上述问题存在原因,提出了加强发展网络信息安全技术、建立和完善信用制度、健全法律制度、加强以道德为主体的网络建设等对策建议。Even though the E-commerce has promoted the rapid development of business and trade in our country,the trust crisis of the internet really affects the further development of our country＇s E- commerce,and there still exist problems such as the lagging development of the internet safety technology,the genuineness of the cyber information, the unsound relevant laws and regulations and the unsafe payment in the E-commerce. Analyzing the causes of the above problems, the writer proposes suggestions such as enforcing the security technology of the cyber information,establishing and perfecting the system of trust,improving laws and regulations and strengthening the internet construction with morality as its main body.

关 键 词：电子商务 信任危机 诚信 

分 类 号：F724.6[经济管理—产业经济]