两个Web2.0网站运作模式的比较分析  

Comparative Analysis of the Operation Mode Two Web2.0 Websites

作　　者：王玉珏[1] 郭玉锦[1] 

机构地区：[1]北京邮电大学经济管理学院,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2009年第3期26-31,共6页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：国家社会科学基金项目(07BSH040)

摘　　要：通过分析两个Web2.0网站土豆网和抓虾网的特点与异同,从网站运作的四个方面入手,分别考察两个网站的客观性、个性化、用户体验、社会化等指标。重点讨论网民自主参与与自我实现的激励机制,同时分析这种展现自我的特点可能会带来的参与方式等争议,从而总结两个网站的成功和不足,为今后的互联网发展提供新的思路和参考。Two famous Web2.0 websites, Tudou. corn and Zhuaxia. corn, are taken as the sample to be analyzed in terms of four aspects of website operation to review the characteristic of Web2. 0 websites ： objectiveness, individuation, user experience and socialization. The discussion focuses on the incentive system of netizen autonomy in participation and users＇ self-realization. Meanwhile, disputes which are introduced by the particular participation means are investigated. Based on the analysis, the experience in the success and failure of the two websites are concluded, which furnishes insights into future network development.

关 键 词：weh2.0网站 土豆网 抓虾网 网站运作 

分 类 号：TP393.092[自动化与计算机技术—计算机应用技术] F49[自动化与计算机技术—计算机科学与技术]