报纸编辑策划与CI导入  

The Newspaper Edition Planing and CI Introduction

作　　者：刘福娣 

机构地区：[1]韶关广播电视台电视中心,广东韶关512000

出　　处：《韶关学院学报》2009年第7期86-88,共3页Journal of Shaoguan University

摘　　要：报纸作为一种文化产品,面临着激烈的市场竞争。要赢得竞争,报纸就要找准自己的市场定位,和独到的策划与设计。而在报纸导入CI的理念,会塑造出报纸版面的新形象,提高竞争力。As one cultural product, the newspaper is facing the intense market competition. In order to win the competition, the newspaper must look for the own market location with original scheme and design. CI Introduction in the newspaper will produce a new image and enhance competitiveness.

关 键 词：报纸 编辑策划 CI导入 

分 类 号：G215[文化科学—新闻学]