模因论视域下北京奥运主题口号的价值探析  

The Research on Values of the Slogan of the Beijing Olympics Games under Memetics

作　　者：张运桥[1] 严敏芬[1] 

机构地区：[1]徐州师范大学外国语学院,徐州221116

出　　处：《南京体育学院学报（社会科学版）》2009年第2期56-58,共3页Journal of Nanjing Institute of Physical Education

摘　　要：北京奥运主题口号是奥运会举办理念的高度概括和集中体现,具有丰富的意蕴和深厚的内涵。运用文献资料、综合分析等研究方法,从模因论视角对其进行阐释,指出这一口号是一个强大的模因复合体。在此基础上,进一步提出了北京奥运主题口号对我国乃至世界体育文化的启迪:凝结和传播举办理念,体现传统文化精髓,整合东西方文化,注重提升人类凝聚力。The topic slogan of the Beijing Olympic Games is a concentrated expression and a highly condensed summary of organization ideas with rich implications and deep contents. Through documentation ＆ logical analysis, its values are discussed. From the perspective of memetics, the topic Slogan of the Beijing Olympic Games is a powerful memetics complex. On this basis, the study further indicates some enlightenment, as follows： condensing and disseminating organized ideas, embodying the essence of China＇s traditional culture, integrating Chinese and Western culture, and upgrading the national cohesion.

关 键 词：奥运会 模因论 北京 主题口号 

分 类 号：G80-05[文化科学—运动人体科学]