跨媒介经营:媒介融合下的传媒管理创新——以美国媒介综合集团管理经验为借鉴  

Cross-Media Operating:Innovation of Media Managemen under the Media Convergence——Taking the Reference of Management Experience of American Media General Groups

作　　者：李红祥[1] 

机构地区：[1]衡阳师范学院新闻与传播系,衡阳421008

出　　处：《新闻界》2009年第3期9-10,共2页Journalism and Mass Communication

摘　　要：在媒介融合的背景下,美国媒介综合集团的经营管理模式对我国的传媒管理有着很好的借鉴作用。只有建构起适合中国国情的集团组织结构和经营管理模式,才能更好应对传播科技的发展。The operating and management model of American integrated media group has a very good reference on the management of China＇s media. In order to better respond to the spread of communication technology, we must construct the organizational structure and operating and management model of the media group to be suitable for China＇ s conditions.

关 键 词：媒介融合 跨媒介 管理创新 

分 类 号：G206[文化科学—传播学]