陕西广告产业市场发展研究  

Development Study on the Market of Advertising Industry in Shanxi Province

作　　者：黄孟芳[1] 邓晓旭[2] 李楠[1] 

机构地区：[1]西北大学新闻传播学院,西安710069 [2]陕西师范大学新闻传播学院,西安710062

出　　处：《新闻界》2009年第3期23-25,共3页Journalism and Mass Communication

摘　　要：陕西省内各地的广告发展非常不均衡,各地的广告市场具有很大的差异性;推进陕西媒介体制创新、调整广告经营单位产品结构、紧密结合新兴产业、推进广告资本市场的形成等举措,将有利于陕西广告产业的持续发展。The development of advertising industry is at varying stages throughout Shanxi province, significance differences existing within all parts of advertising market. Measures such as expediting institutional and mechanism innovation of Shanxi media, adjusting product structures of advertising business unit, closely combining with the infant industry, promoting the Capital Market Reform of advertising are favorable to sustainable development of advertising industry in Shaanxi Province.

关 键 词：陕西广告业 市场结构 体制创新 动漫产业 

分 类 号：G206[文化科学—传播学]