行为经济学的逻辑主线和理论贡献  

The main line and theory contribution of behavioral economics

作　　者：马广奇[1] 张林云[2] 

机构地区：[1]陕西科技大学管理学院,陕西西安710021 [2]东莞理工学院,广东东莞523808

出　　处：《重庆工商大学学报（社会科学版）》2009年第3期17-22,共6页Journal of Chongqing Technology and Business University：Social Science Edition

摘　　要：自2002年以来,行为经济学在国内经济学界迅速传播,但是国内对行为经济学的理解多限于外围和表面。通过对行为经济学的逻辑主线进行分析,归纳其核心观点和理论贡献,对行为经济学的应用和发展进行了综述和介绍。Behavioral economics spreads in the educational circles of the domestic economy rapidly after obtaining Nobel Prize for economics in 2002, but the domestic understanding of behavioral economics is limited to its peripheries and surfaces. The analysis of logic thread of behavioral economics has summed up its key view and theory contribution, and has carried on survey and introduction to application and development of behavioral economics.

关 键 词：行为经济学 决策行为 行为金融学 新古典经济学 

分 类 号：F069.9[经济管理—政治经济学]