随机需求下的供应链协调策略分析  

Analysis on Harmonious Strategy of Supply Chain at Random Demand

作　　者：孙在东[1] 尹涛[1] 侯如靖[1] 

机构地区：[1]青岛科技大学经济与管理学院,山东青岛266061

出　　处：《青岛大学学报（工程技术版）》2009年第2期58-61,71,共5页Journal of Qingdao University(Engineering & Technology Edition)

摘　　要：为研究由一个供应商和一个零售商组成的简单二级供应链的协调问题,利用Stackelberg主从博弈的方法建立了在回购契约模式下的供应链优化模型。通过与简单批发价格下的供应链合作模式比较,得出:在随机需求下供应商若能提供合适的回购价格,零售商的订购量会随之上升,供应链整体的利润也能得到增加。所建模型在一定程度上对供应链节点企业采取协调策略提供了理论依据。A harmonious problem of simple two-level supply chain that consists of a supplier and a retailer is studied. Supply chain optimization is analyzed at buy back contract with Stackelberg game model. In conclusion, if suppliers provided desirable buy back price, the order quantity of retailers will go up, and the whole profit of supply chain will also increase compared with cooperative pattern of simple wholesale price. The influences are provided theoretical evidence for harmonious strategy of supply chain in this paper.

关 键 词：回购契约 随机需求 均匀分布 协调策略 

分 类 号：F224[经济管理—国民经济] F274