中国航空运输市场中航线票价的优化研究  

Study on the Optimization of the Ticket Price for an Air Line in China

作　　者：杨忠振[1] 王璐[1] 蒋永雷[1] 

机构地区：[1]大连海事大学交通运输管理学院,大连116026

出　　处：《武汉理工大学学报（交通科学与工程版）》2009年第3期462-465,共4页Journal of Wuhan University of Technology（Transportation Science & Engineering）

基　　金：教育部博士点基金项目资助(批准号:20050151007)

摘　　要：为了对民航机票定价问题进行优化,从理论层面分析我国民航定价方面存在的问题,分析显示消费者有降低机票价格的需求.利用价格敏感度法(PSM)以大连-天津航线为例定量研究乘客对机票价格水平的意识,计算得出机票的无差别价格点、优化价格点、价格下限点、价格上限点,从而得到价格承受带和价格可接受域.分别从航空运输服务生产者和消费者的角度建立生产者收益模型和航空运输市场份额模型,计算得到优化机票定价点,并与现行票价进行比对分析,得到了与理论分析一致的结论,从定性和定量2个方面揭示了我国消费者有降低航空机票价格的需求.In order to optimize the air ticket price making, this paper first theoretically analyzes the current problem about it, and qualitatively concludes that there is demand for lowing the ticket price. Then the price sensitivity measurement is adopted to investigate the consciousness of the travelers on the price level. By taking the flight from Dalian to Tianjin as an example, indifference price point, optimal price point, price of marginal cheapness, price of marginal expensive, and then price stress and range of acceptable price of the tickets are calculated. Optimizing models for the profit level for the producer and for air transport market share are built, and each rational air ticket price points are estimated with the models respectively from the aspects of producers and consumers. By comparison of the calculated results with the current price, it shows that the calculation and the theoretical analysis have the same result, and concludes that there is demand for lowing the ticket price from the aspects of qualitatively and quantitatively.

关 键 词：机票价格 价格敏感度分析 航空运输市场份额 生产者收益指标 

分 类 号：U491[交通运输工程—交通运输规划与管理]