洛阳生态旅游发展的SWOT分析  

A SWOT Analysis of Ecotourism Development in Luoyang

作　　者：孙艳红[1] 马荥[1] 

机构地区：[1]河南科技大学经济与管理学院,河南洛阳471003

出　　处：《商业经济》2009年第13期105-107,共3页Business & Economy

摘　　要：洛阳是中华民族的发祥地之一,华夏文化的摇篮,历史文化底蕴深厚,具有丰富而独特的生态旅游资源,发展旅游的区位优势十分明显。当前存在的主要问题是景区相对连通性较差,缺乏系统的规划,旅游企业规模小且实力弱,环保意识欠缺,导致生态旅游资源没有得到很好的利用。运用SWOT方法分析洛阳发展生态旅游的优势、劣势、机会与威胁,得出结论是:发展洛阳生态旅游,必须加强促销宣传,搞好营销组合,打好"绿色古都"牌,重新塑造洛阳世界东方文化圣地的城市旅游形象。Luoyang is one of ancient Chinese birthplaces, is the cradle of Chinese culture with profound historical cultural connotation as well as rich and unique ecotourism resources, so its regional advantage is obvious to develop tourism. The main problems existed are that related connectivity of scenic spot is inferior and lack of systematic planning, the scale of tourism enterprises is small and weak and lack of environmental protection awareness, which cause the insufficient use of ecotourism. The conclusion draw by analyzing the advantage and disadvantage with SWOT is that we should strengthen promotion and marketing combination and use the band of green ancient capital to develop Luoyang ecotourism and reconstruct the city tourism image of oriental cultural shrine.

关 键 词：生态旅游 SWOT分析 分析方案 

分 类 号：F590.8[经济管理—旅游管理]