消费类期刊和行业期刊零售渠道与促销手段  

Retailing Channels and Sails Promotion Means of Expense-Class Periodical and Trade Periodical

作　　者：杨丹丹[1] 

机构地区：[1]武汉大学信息管理学院,武汉430072

出　　处：《出版科学》2009年第4期72-76,共5页Publishing Journal

摘　　要：期刊零售是消费类期刊和行业期刊获得发行盈利的重要途径和体现广告载体的重要表现形式。期刊零售的渠道主要有报刊亭、书店、超市、便利店、百货商店、交通集散地以及其他高档消费场所,促销手段主要有低价促销、涨价促销、买刊送礼、买报送刊、特殊包装、报道促销六种。It＇ s an important way to profit and advisement carrier for expense-class periodical and trade periodical that periodicals retailing. In this article, periodicals＇ retailing channals and sales promotion means are introduced. For the first one, it involves in newspaper and periodical pavilion, bookstore, supermarket, convenience store, department store, transpotation distribution center and other high-grade consume places. For the other one, it mainly has six kinds, such as low in price, rising in price, gift premium, free periodicals, extra packing and news reporting.

关 键 词：期刊零售 零售渠道 促销手段 

分 类 号：G239.2[文化科学]