国外气象频道发展经验与中国气象频道发展道路  

Development Experiences of Some Foreign Weather Channels and Development Path of China Weather TV

作　　者：石永怡[1] 李如彬[1] 张开荣[1] 

机构地区：[1]中国气象局华风气象影视信息集团,北京100081

出　　处：《气象》2009年第6期100-108,共9页Meteorological Monthly

摘　　要：中国气象频道2006年5月开播,至今不足3年,但发达国家特别是美国的气象频道已经有20多年的发展历史。通过对美国等国家气象频道发展特点的分析,总结了国外气象频道发展的特点,即:集约化品牌化的发展道路、以观众为中心的节目设计、以本地化气象信息播报作为频道的重要节目支柱、依托国家气象基础数据和警报自主开发预报预警服务产品以及重视新技术的研发和应用等。同时结合中国实际,就如何发展中国气象频道进行了探讨。Launched in May 2006, China Weather TV has a short history of less than 3 years, while in some developed countries like the United States, weather channels have developed for more than 20 years. Some characteristics of its development are analyzed and summarized： intensive and brand development path, audience-centered program design, localized weather information provided to broadcast channels as an important pillar of their programs, relying on the basic national meteorological data and forecasts and developing their own early warning alert service products, attaching great importance to the research, development and application of new technologies, etc. Also, it combines the above analysis with our contemporary situation and brings up 5 suggestions on the development of China Weather TV.

关 键 词：气象频道 气象服务 发展 

分 类 号：P409[天文地球—大气科学及气象学] TN943.3[电子电信—信号与信息处理]