体验营销模式下的交互式销售包装设计  

Interactive Sale Packaging Design Based on Experiential Marketing

作　　者：俞瑾华[1] 金辉[1] 

机构地区：[1]西安理工大学,西安710054

出　　处：《包装工程》2009年第7期127-129,共3页Packaging Engineering

摘　　要：体验营销是以体验为导向的新型产品营销模式,基于此模式下的交互式销售包装设计遵循体验营销的原则和理念。总结了交互式销售包装设计的概念、特点,并着重分析了产品营销各环节中销售包装的交互设计,以探索符合客户体验时代的包装设计理念。Experiential marketing is a new product marketing mode based on experience-oriented. Interactive sale packaging design follows the principles and concepts of experiential marketing. The concept and characteristics of interactive sale packaging design were summarized and interactive design in various sale aspects was analyzed. The purpose was to provide reference to explore new packaging design methods during customer experience period.

关 键 词：包装 交互 设计 体验 营销 

分 类 号：TB482[一般工业技术—包装工程]