浙江经济欠发达地区生态休闲旅游SWOT分析与对策研究  

The SWOT Analysis and Development Counterplan of the Ecological Leisure Tourism of the Less Developed Areas in Zhejiang Province

作　　者：陈功[1] 

机构地区：[1]浙江工业大学浙西分校公体部,浙江衢州324000

出　　处：《浙江体育科学》2009年第4期12-14,共3页Zhejiang Sport Science

摘　　要：运用文献资料法、调查法、SWOT分析法,综合分析了影响浙江经济欠发达地区生态休闲旅游发展的有利和限制因素,剖析了浙江经济欠发达地区发展生态休闲旅游可能面临的问题与挑战。在此基础上,提出了相应的发展对策,以促进浙江经济欠发达地区生态休闲旅游业的健康发展。This text uses the mezhods of queslionnaire, investigation and SWOT analysis, comprehensivly analyzed the beneficial and limiting faclor of influencing the ecological leisure tourism in less developed areas in Zhejiang province, and analyzed the problem and challenge facing to the ecological leisure tourism of the district development. On this foundation, this text puts forward a homologous development counterplan, to promole the ecological leisure tourism industrying to heahhy developmenl.

关 键 词：浙江 欠发达地区 生态休闲旅游 SWOT分析 发展对策 

分 类 号：G80-05[文化科学—运动人体科学]