3G时代转换成本对电信运营商的重要意义  

作　　者：汪成新[1] 

机构地区：[1]南京邮电大学,江苏南京210003

出　　处：《科技信息》2009年第19期304-304,共1页Science & Technology Information

摘　　要：顾客转换成本是顾客因转换产品或服务的供应商而引发的成本,它的存在影响着企业间的竞争策略,如何应用好转换成本,成为企业赢得和保持客户的关键。随着中国电信行业竞争的激烈化,转换成本的作用也逐渐被运营商所认识,并通过其来促进企业的发展。Customer switching costs is a result of switching products or service providers by customer. It has a influence on competitive strategy. How to use switching costs well is a key to win and maintain customers. With China＇s telecom industry competition sharp and sharp,the role of switching costs is gradually being recognized by telecom operators,developing the telecom corporation.

关 键 词：转换成本 电信 运营商 

分 类 号：F626[经济管理—产业经济] TN929.5[电子电信—通信与信息系统]