创意经济中创意市场化的演化博弈分析  

The Evolution Game Analysis of Originality Marketization in Creative Economy

作　　者：杨勣[1] 周任远[2] 高长春[1] 

机构地区：[1]东华大学旭日工商管理学院,上海200051 [2]上海电视大学,上海200433

出　　处：《科技进步与对策》2009年第14期57-60,共4页Science & Technology Progress and Policy

基　　金：教育部重大攻关项目(06JZB0021);上海远程教育集团学科研究课题(JF0741)

摘　　要：利用演化博弈理论,对于创意经济中创意市场化过程的博弈进行了研究,参考鹰鸽博弈建立了一个有两个参与方的博弈模型,通过对模型中参数的讨论,探讨了市场化过程中起关键作用的因素,并提出了相应的建议,对于发展创意经济,促进社会经济集约化、个性化,有一定的参考价值。This paper uses evolutionary game theory to research the game ongoing with the originaliey marketization in creative economy. As a result, it builds a game model with two players, so that it can study the key factor in the course of originaliey marketization through the analysis of the parameters in the model, and then put forward corresponding proposals. It has a certain reference value for developing creative economy and promoting the intensification and individuation of society.

关 键 词：创意经济 创意市场化 演化博弈 随机稳定均衡 

分 类 号：G124[文化科学]