进入新世纪以来新加坡旅游业发展战略研究  

Research on Singapore's Tourism Industry's Development Strategy after Entering the New Century

作　　者：伍琴琴[1] 刘连银[2] 

机构地区：[1]中南民族大学工商管理学院 [2]中南民族大学工商管理学院旅游管理系

出　　处：《东南亚纵横》2009年第7期16-20,共5页Crossroads：Southeast Asian Studies

摘　　要：一、挑战与机遇并存：新加坡旅游业结构调整的契机 由于地理位置的优越性，新加坡长期扮演着地区服务中心的角色，并借助这一区位优势，克服旅游资源贫乏的约束，发展起以人工景观为特色的观光旅游业。1980年，新加坡接待国际游客256万人次，国际旅游收入6亿美元，旅游收入占国内生产总值的5．4％，占出口额的3．1％。Since new century, Singapore tourism has faced chances and challenges at the same time. In order to solve the problem of sustainable development of tourism, Singapore carries out the structural adjustment, raising tourism＇s added value, and enhance their competitive power. First, Singapore has took a series of mea- sures to create the new tourism products and improve the product mix; Second, It has promoted the diversification of the tourist source market; Third, it has adopted more active and effective marketing means to promote the new tourism projects; Finally, It integrates the regional tourism resources, strengthening the international cooperation, and makes the internationalization of tourism industry. By adjusting, Singapore revitalizes the tourism industry.

关 键 词：旅游业发展战略 新加坡 国内生产总值 国际游客 旅游收入 观光旅游业 结构调整 地理位置 

分 类 号：F592.74[经济管理—旅游管理] F222.33[经济管理—产业经济]